SOCIAL IMPACT HERO(ES) HMPasties
HMPasties is redefining what business can be; commercially successful, socially driven, and unapologetically disruptive. Founded by Lee Wakeham, the award-winning social enterprise bakery creates employment opportunities for people from marginalised backgrounds, particularly prison leavers, across the North of England. Combining a successful commercial operation with wrap-around support through HMPasties Foundation, it delivers jobs, training, and trauma-informed support to reduce reoffending and rebuild lives. Supplying major clients including Liverpool FC, the Co-Op, and Stockport County, and winning Gold at the British Pie Awards, HMPasties proves that business can drive lasting social change. hmpasties.co.uk Electric Cat Cat Kevern should win this award because her social impact isn’t performative, it’s sustained and measurable. From saying yes to NOWIE just a year out of university, to leading a mentoring programme that really is meaningful, Cat has consistently built things that create long-term change rather than short-term visibility. She also uses Electric Cat’s platform to champion inclusion. electriccat.co Plan Your Baby Plan Your Baby is a CQC-regulated telehealth fertility clinic founded by Marija Skujina, a Certified Fertility Nurse Specialist with 13 years of IVF experience – and an IVF patient herself. The clinic delivers specialist fertility care via telehealth, supported by a nationwide network of over 450 diagnostic locations, eliminating waiting lists, and removing geographical barriers to treatment. From free initial consultations to fully monitored IVF cycles, Plan Your Baby ensures that where a patient lives or what they earn never determines the quality of their care. Selected
for the Morgan Stanley. planyourbaby.co.uk Allia Impact
Allia Impact is a UK-based venture support organisation delivering measurable social impact by expanding access to entrepreneurship. Over the past year, it has supported 439 founders, launched 146 new ventures, and ensured that 47% of participants come from underrepresented backgrounds. These businesses create jobs, generate income, and address social and environmental challenges within their communities. Through structured programmes, mentoring, and partnerships, Allia enables individuals to move into sustainable economic activity while strengthening local economies. By widening access to opportunity and supporting diverse founders, Allia Impact is helping to build a more inclusive, resilient, and opportunity-driven society. allia.org.uk
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